Discuss the extent to which regulatory reform, prompted by the failure Essay

Social Class Warfare Essay Example for Free

Social Class Warfare Essay Since the starting everything has been a force battle, the ones who has the most assets commanded over those with the lesser sum. These days, cash rules over the social class and those without it are battling against the administration who controls most of it all.As expressed by Dee Myers in her article, â€Å"What Class Warfare Really Means,† â€Å"the same people who have seen their salaries and riches soar in late decades †would endure the greatest shot. † (Myers) With this issue, UTA understudies are legitimately influenced in light of the fact that the issue of the current money related challenges is attached to their companions, family, and themselves. The degrees of expenses disables the center and lower class, keeping them inside their social class, and gives them no expectation of further progression Here, Myers clarifies how the higher and lower classes are for all intents and purposes unaffected, while the working top sections of the white collar class are burdened to no end.Though many state there isn't any contrast between classes, I accept that the white collar class is dealt with inconsistent as far as tax collection versus the different class’s on the grounds that the government’s failure to disperse charge similarly among the three classes,the limits being the hole in salary which keep one classing from ascending to another, and the nation’s neglectfulness in understanding the unevenly circulated cash. For a very long while the majority rule and republican gatherings have been in banter over duty inclination, bringing about this assessment fighting. Understudies at UTA and for all intents and purposes some other schools are persuasively brought into the universe of economy as we take are large jump into obligation and tax assessment. As the greater part falls into the white collar class because of their credits, understudies are crowded into an unreasonably burdened section that they will perhaps spend the remainder of their lives in. In Dee Myers’s paper she spreads out the realities that states, â€Å"The 400 Americans with the most elevated balanced gross pay saw their successful assessment rates plunge from 30 percent† (Myers) and that, â€Å"the base 40 percent of workers would be practically unaffected.† (Myers) As clarified, you can tell she is bringing up how the high and low class gets the tax cut while the white collar class is left in the jettison wi th charges to pay. Understudies would locate this significant in light of the fact that they can never be exact in figuring out which section of the economy they will fall into. â€Å"They hope to have their own shot at getting rich. Be that as it may, progressively, they are seeing that the game is rigged.† (Myers) I, as innumerable different understudies, understood this as I traveled into adulthood and found that accomplishment into the â€Å"good life† of high pay will be constrained as long as the administration controls us from development. In importance to that announcement, a huge hole between those of low class salaries and those of the high class is unmistakably expressed, â€Å"the wealthiest percentile has seen its pay develop by a vigorous 17 percent, while the white collar class has seen its genuine salary fall.† (Norton) Though in various articles, comparable musings are shared as they state incredibly useful realities expressing the hole between the rich and poor. Having this huge hole between classes, one must be left with the conviction that the lower and white collar class have no would like to increase any prospects o f more noteworthy achievement. In spite of the fact that many despite everything accept that on the off chance that they endure through school and acquire their degree, they will have the option to bounce into the high class and make a huge number of dollars, however in all actuality many will understand the challenges, â€Å"More Americans than twenty years prior trust it conceivable to begin poor, buckle down, and become rich.† (Scott and Leonhardt) as expressed in Scott and Leonhardt’s exposition, it appears that they are contending that the lower and white collar class are losing trust in ascending to higher classes. With this all said the primary issue can be viewed as America’s absence over the subject all in all. An educator from Harvard named Michael Norton examined in a meeting over how Americans has unnoticed or belittles â€Å"what the real degree of riches imbalance is in the United States right now.† (Norton) In Scott and Leonhardt’s epic, they considered class to be , â€Å"seeming more subtle than ever† I would concur just in a specific way since they are ignorant of â€Å"the top 20 percent, as I stated, have 85 percent of the wealth.† (Norton) Likewise with the way that â€Å"the base 40 percent of the individuals in the United States have fundamentally zero wealth,† as expressed by Norton. In that announcement, it represents how unevenly the cash is circulated in the United States. As understudies of UTA, we stay clueless or want to find out about the present province of America’s riches. Likewise for understudies whose pay is moved from age to age is, â€Å"so cash that goes from age to age to age is exceptionally level. So it will in general sustain a lot over time.† as it were, all will be influenced. The poor to the rich, at long last, it must be fathomed by today’s understudies or the â€Å"future of America† to be appropriately be educated so as to explain our money related issues to improve things. In spite of the fact that I realize individuals will contend against my suppositions, it won't shroud reality and the residents of America will come to acknowledge it at some point or a nother. In Scott and Leonhard’s tale, they expressed, â€Å"The pay of the working class rose by only 17 percent, to $43,700, and the salary of the most unfortunate fifth rose just 9 percent.† (Myers) Which could be consider â€Å"a enormous increase† that the rich could contend, attempting to express the point that the lower classes has increased some pay. In any case, as a general rule, â€Å"the top 20 percent of Americans is that they have 85 percent of the riches in America.† (Norton) which can't be disregarded. The individuals who restrict my thought may likewise say, â€Å"we worked for this, why can’t you?† But in the meeting with Michael Norton, he states, â€Å"But its a whole lot rarer than individuals accept, and particularly riches transmission,† which shows the trouble forced among the lower classes, and putting forth them miserable for any attempt in succeeding. Social fighting will appear to be unending, as it has been here for a few centuries. Many think of a contention to talk their considerations in shamefulness to the sporadically adjusted financial levels, in exertion to cause people in general to understand these issues. I, myself have contended in an educational perspective to help instruct our fate of America, the understudies of UTA, trusting my considerations will extend from them knowing our assortment of riches levels from rich to poor. Planning to end the neglectfulness of this nation, I educated the understudies, buckling down for their future, with the goal that they can in any event start to expose this issue as they develop and understand the hardships of disparity that precede them. Works Cited Myers, Dee. What Class Warfare Really Resembles [What Class Warfare Really Looks like]. Politco. POLITICO, 11 July 2011. Web. 28 Nov. 2012. Norton, Michael. Meeting by Steve Inskeep.Morning Edition. Natl. Open Radio, 7 Oct. 2010. Web. 11 July 2011. Scott And Leonhardt. â€Å"Class Matters†. New York, NY: Time Novels, 2005.1-26. Print.

Attention-Deficit Hyperactivity Disorder (ADHD) Symptoms

Attention-Deficit Hyperactivity Disorder (ADHD) Symptoms August 12, 2019 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children In This Article Table of Contents Expand Presentation Official Symptoms Secondary Symptoms ADHD in Adults Symptoms in Girls and Women Positive Aspects Comorbid Conditions Attention-deficit hyperactivity disorder  (ADHD) is a condition that people discuss a lot these days, often ascribing the term casually to persons who seem unusually frenetic, flaky, or scattered. But, as a medical condition, it is not so easily described. Parents will often struggle to distinguish between what might be considered normal rambunctiousness and inattention and the genuine inability to sit still and focus. And sometimes, ADHD doesnt get diagnosed until later in life. An adult who always struggled to stay on task may be surprised to learn that the underlying reason stems from ADHD. Verywell / Brianna Gilmartin ADHD Presentation ADHD symptoms vary from person to person. There are different types of ADHD so its important to keep that in mind when considering whether you or a loved one might have ADHD. ADHD symptoms can: Change with ageChange depending on the situation or environment a person is inDiffer depending on the gender of the individualRange in severity, from mild to severeIncrease in severity during times of stress There is no single test that can diagnose ADHD and similar behavioral or learning disorders, and even trained physicians can have a hard time making the correct diagnosis. However, its important to get an accurate diagnosis so you can understand the specific type of ADHD you have. There are three different presentations for ADHD: Combined presentationPredominantly inattentive presentationPredominantly hyperactive-impulsive presentation How the ADHD Brain Biologically Differs From the Non-ADHD Brain Official ADHD Symptoms The Diagnostic and Statistical Manual of Mental Disorders (DSM) is the official diagnostic guide for mental health issues used in the United States. It identifies nine symptoms of inattention and nine symptoms of hyperactivity and impulsivity. Symptoms of Inattention Children and adults who are inattentive have difficulty staying focused and attending to tasks that they perceive as mundane. Because of this, they may procrastinate doing work that requires a great deal of mental energy. Individuals with inattentive ADHD symptoms are easily distracted by irrelevant sights and sounds, shift from one activity to another,  and seem to get bored easily. They may appear forgetful and even spacey or confused as if theyre in a fog or living in a different world in their own heads. They may not seem like theyre listening when theyre being spoken to. Organizing and completing tasks is often extremely difficult, as is sorting out what information is relevant versus whats irrelevant. Adapted DSM Symptom List for Inattentive ADHD Makes seemingly careless mistakes when performing schoolwork or projects in the workplace; paying close attention to the details is difficult.Has problems sustaining attention on tasks, even fun ones.Does not seem to be listening when someone is speaking to them, whether it is a teacher, friend, parent, or boss. Might look out of the window or glance at a clock.Has difficulty following instructions. Completing a task from start to finish is challenging; motivation may be lost; getting-side tracked can happen.Has trouble organizing tasks. Working out a logical step-by-step process can feel overwhelming.Resists, avoids, and procrastinates starting tasks that require mental energy.Loses belongings frequently. Glasses, cell phones, and umbrellas need to be replaced regularly. Symptoms of Hyperactivity and Impulsivity Hyperactivity is the symptom most people think of when they hear the term ADHD. Children and adults who are hyperactive have excessively high levels of activity, which may present as physical and/or verbal  overactivity. They may appear to be in constant motion and perpetually on the go as if driven by a motor. They have difficulty keeping their bodies stillâ€"moving about excessively, squirming, or fidgeting. People who are hyperactive  often feel restless. They may talk excessively, interrupt others, and monopolize conversations, not letting others talk. Its not unusual for an individual with hyperactive symptoms to engage in a running commentary on the activities going on around them. Their behaviors tend to be loud and disruptive. This difficulty regulating their own activity level often creates great problems in social, school, and work situations. Adapted DSM Symptom List for Hyperactive/Impulsive ADHD Sitting still is extremely difficult. Will continually squirm and move feet and hands.Remaining in the seated position is challenging. Will constantly stand up and move, even when being seating is the socially accepted thing to do.Will run or climb at inappropriate times. Adolescents and adults might be physically still but will experience an internal restlessness that feels painful at times.Rarely take part in leisure or play activities quietly.Will often be described as always ‘on the go’ or ‘driven by a motor.’ This can be fatiguing for parents of young children. In adulthood, others can be envious or admiring of this energy.Talks constantly, which can cause problems at school, work, and in social settings/interactions.Can appear selfish because has a hard time taking turns.Will interrupt other people who are speaking or doing an activity.? Additional ADHD Symptoms In addition to the official symptoms, there are additional ADHD symptoms that many children and adults experience. While these symptoms are not taken into account during the diagnosis process, they frequently affect the quality of peoples lives. When people who live with ADHD realize that these behaviors are connected with ADHD, they can experience a sense of relief or have ‘aha’ moments. It helps to explain why they are the way they are, and why they feel different from other people. Here are some common experiences individuals with ADHD may report: Tasks, homework, a project at work, or a household chore seem to take them longer than other people.They are often accused of not trying, or not appearing to care.They seem to underachieve in areas of life where they have a lot of potential and talent, such as in academics, in their profession, in athletics, or in managing finances.They can be very forgetful of things ranging from important peoples birthdays, taking out the trash, or handing in homework (even when it has been completed).They may hyper-focus on tasks that interest them, to the detriment of important activities like sleep and social interaction.They have a low tolerance for boredom.They miss important pieces of information because they ‘zone out’ for a minute or two.They may have trouble reading a book from cover to cover, even if it seemed interesting at first.They may get a lot of traffic tickets for parking incorrectly and speeding.They face financial problems, even if they earn an above average wage. Impulsive spending and forgetting to pay bills can cause problems.They love caffeine. It might be a standing joke among friends how much coffee or energy drinks they consume.They struggle with time management and arriving on time to appointments.They have great problems with sleep. Getting to sleep, staying asleep, and waking up on time does not happen easily.They do not trust themselves to do what they say they will.They worry about many things, including things they might have forgotten to do.They often have low self-esteem after years of not meeting their own and other peoples expectations. ADHD Symptoms in Adults ADHD symptoms typically change in adulthood. Hyperactivity becomes less visible to the observer. An adult can sit relatively still, even though feeling an internal restlessness. Inattentive symptoms of ADHD usually remain consistent. However, adults typically have more control over their environment than children do. Adults can design a life that works with their ADHD symptoms. For example, many people with hyperactive ADHD are careful to choose a career that does not involve sitting at a desk for long. They might work at a hospital in a job that involves lots of walking, or become a sales person who uses their car as a traveling office. This freedom is not available to a child in school, and so childhood ADHD symptoms tend to appear worse than adult symptoms. In children, ADHD symptoms typically cause problems in school, such as low grades or getting into trouble for disruptive behavior. In adults, ADHD symptoms can result in more diverse problems like losing a job, bankruptcy, marriage problems, and addictions. This is why it is important to recognize possible ADHD symptoms and seek help. The fifth edition of the DSM states that ADHD can be diagnosed if an adult meets the following criteria:?? The symptoms of ADHD have been present since childhood. You may not have been diagnosed as a child, but there must be evidence that you had problems with attention and self-control before you were 12 years old.The symptoms are present in more than one setting. You currently experience significant problems with inattentive and/or hyperactivity-impulsive symptoms in two or more important settings. For example, at home and school, or home and work.The symptoms affect performance.  Your symptoms reduce the quality of your social, academic, and/or job performance.There are five or more symptoms present. The DSM identifies 18 symptoms of ADHD. Nine are related to inattention, and nine are related to hyperactivity. After 17 years of age, if you have five of the symptoms listed, then a diagnosis can be made.Other causes have been ruled out. Sometimes, ADHD-like symptoms are caused by another condition, like bipolar disorder or a sleep disorder.  Before accurately diagnosing ADHD, the doctor or clinician needs to rule out all other possible causes that could account for the ADHD-like symptoms. ADHD Symptoms in Girls and Women Girls are more likely to have inattentive ADHD, which often can go unnoticed and undiagnosed.?? A hyperactive young boy is much easier to detect than a quiet, day-dreamy girl. If a girl has hyperactivity-impulsivity, she might be considered a ‘tomboy’ because she is more physically active than other girls her age. She might also be very talkative and impulsively interrupt others who are speaking. Because of this, it can be hard for her to make friends with other girls. Unlike the way ADHD symptoms are seen in boys, ADHD symptoms in girls are often attributed to a girls character. For example, a girl might be thought of as a drama queen, a tomboy, or a chatterbox. One of the benefits of girls being formally diagnosed with ADHD is that the diagnosis lifts the shame and guilt they might have about their symptoms. It also frees them from the labels they have been given. Girls with ADHD are also more likely to have an eating disorder than girls who dont have ADHD.?? ADHD can also look different throughout the lifespan of women. The hormone changes women experience at different timesâ€"puberty, pregnancy, menopause, and monthly hormone fluctuationsâ€"can increase the severity of their ADHD symptoms.?? In the past, women living with ADHD were often misdiagnosed with anxiety or depression.?? Thanks to increased knowledge and research about ADHD symptoms, more women are being diagnosed correctly. ADHD Discussion Guide Get our printable guide for your next doctors appointment to help you ask the right questions. Download PDF Positive Aspects of ADHD ADHD is often thought of as a liability. But there can be some positive aspects to having ADHD, especially when it is treated appropriately. Some people with ADHD report: They have lots of energy, which can be channeled into work projects, sports, hobbies, and charity events.They are highly creative. Many successful and famous entrepreneurs have ADHD.They are excellent problem solvers, due to out-of-the-box thinking.They have an excellent sense of humor and fun, which makes people gravitate toward them.They are very curious about the world and are lifelong learners.They seem younger than their biological age, thanks to their energy, enthusiasm for life, and curiosity about the world around them.They are sensitive, understand how other people are feeling, and can respond accordingly.They are forgiving, trusting and loving, which, with the right person, can mean a long and happy relationship or friendship. Comorbid Conditions As many as  two-thirds of children  with ADHD have one or more coexisting, or comorbid, conditions.?? The most common of these are behavioral problems, anxiety, depression, and learning and language disabilities. Adults with ADHD show an even higher incidence of comorbid disorders. These adults may also experience depression, bipolar disorder, substance use disorders, anxiety disorders, or eating disorders. What Causes ADHD?

Oppression Of African American Body Essay - 1933 Words

â€Å"The best way to enslave a people is to enslave their history, consequently leaving them with no identity to refer to.† – Booker T. Coleman On August 20th, 1619, nearly four centuries ago, the first Africans were brought to their foreign home, America, and the implementation of systematic oppression served to eradicate their identity had begun. The inhabitants of Africa, unconsciously traded in their cultural customs such as religion beliefs, knowledge, and language for the formalities of the Western world, leading to the oppression of African people. Language and diction being one of the core building blocks of society, has become a hidden weapon in the war of Racism, as a method to oppress those seen as an â€Å"other.† Through religion, mass media, and politics, diction has become a silent weapon used to attack the Black community. In order to adequately understand the negative implications of diction, the analysis of the origins of language is necessary. Throughout history, the African-American body has been renamed: black, nigger, Negro, and tar baby, to name a few. Although the words are constructed different in origination, they ultimately have two common denominators. The first denominator exists as depreciating terms of the African-American, and the second being that they were all words given by the white man to African-Americans. As Umar Johnson jokingly explains in the documentary, Hidden Colors, â€Å"A black man didn’t just wake up one day and decide ‘I’m goingShow MoreRelatedAnalysis Of The Poem Strange Fruit And If We Must Die 918 Words   |  4 PagesRacial oppression: the exercise of authority or power in a burdensome, cruel, or unjust manner because of race. A worldwide issue that very few understand. Although simply defined, the impacts of racial oppression on its victims are rarely comprehended. Fortunately, there are people who see through the fog, and present their understanding to the world . 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During Enslavement, Black women were treated worse than men. They had no control over their bodies and were used as tools for the white slave owners’ enjoyment. Submission was expected, and therefore any form of resistance would have led to a series of whippings. Unfortunately, the abuse was not only received from the slave masters, but from the mistresses as well. Filled with envy, they would verbally andRead MoreHow Is Lutie Johnson s Murder Of Boots Smith And Bigger Thomas Essay1460 Words   |  6 PagesAndrà © Ajabor African American Literature 1940 – Present @02709326 As portrayed in both novels, how is Lutie Johnson’s murder of Boots Smith and Bigger Thomas’s murder of Mary Dalton a direct representation of oppression and it’s impact on the American Dream for the African American? Ann Petry’s novel The Street (1946) is a commentary on the social injustices that confronted the protagonist Lutie Johnson. 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A Report On Arduino Pro - 1578 Words

Overview Arduino Pro A huge variety of microcontrollers already exist on the market. After comparing several types of boards, including ATMEL, INTEL and PIC based ones; an ATmega328 based ship was assigned for the implementation of our prototype: The Arduino Pro, which is cheaper in price and smaller in size than the other boards, and satisfies perfectly our needs. The Arduino Pro comes in both 3.3V/8MHz and 5V/16MHz versions. After benchmarking these two existing boards, the 5V/16MHz one was chosen. It provides USB communication, and comes with pre-mounted headers, allowing the user to use a variety of pins connectors, and direct soldering of wires. This board was designed and made by SparkFun Electronics, and shown in the figure below: Technical Specs: Physical Characteristics The length and width of the Pro PCB are 5.125 and 5.25 cm respectively, with the six pin header and power switch extending slightly beyond the edges. The PCB can be attached to a surface or case using the four screw holes at its corners. Power The Arduino Pro has three alternatives for power supply: †¢ USB jack supplying 5V DC †¢ A standalone battery †¢ An external power supply, by soldering a power jack, or pins to the board. Power supplying mode is choose according to the position of the switch shown in the figure below: Power pins are as follows: †¢ VIN: To be connected to the positive born of the source, in case of use of an unregulatedShow MoreRelatedMechatronics Faculty of Engineering Diploma in Mechanical Engineering DESIGN REPORT MECHANICAL1200 Words   |  5 Pages Mechatronics Faculty of Engineering Diploma in Mechanical Engineering DESIGN REPORT MECHANICAL TIME-WRITING CLOCK A.K.A PLOTCLOCK Mechanical Design Engineering MIO220S Amoraal CM Student Number: 211307831 Barter S Student Number: 212114190 Bester PJ Student Number: 212005952 Booysen FE Student Number: 211271411 Dept. Mechanical Engineering (Mechatronics) Lecturer Name: Dr. I, Okoloko Semester Year: Semester 1 - 2014 SYNOPSIS Due to a lack of interesting mechatronics displayRead MoreWireless Security Control System And Sensor Network For Smoke Fire Detection756 Words   |  4 PagesProject Report – Wireless Security Control System Sensor Network for Smoke Fire Detection By Abdulrahman Alsaadi EE 548 Abstract – The project entails the design and engineering of a wireless smoke detector unit and network. The premise of the wireless network is to alert and set off all of the smoke detectors in the network if one smoke detector is set off. With our current progress we have enough equipment for two smoke detectors. The hardware modules include the PIC microcontroller (arduino)Read MoreWireless Sensor Network For Subsurface Infrastructure Monitoring3794 Words   |  16 Pages WIRELESS SENSOR NETWORK FOR SUBSURFACE INFRASTRUCTURE MONITORING FINAL REPORT BY RAFAEL AMORIM VIANA DE MOURA, WIDENER UNIVERSITY ENGR-400-UNDERGRADUATE ENGR RESEARCH-C-15/SU1 ACADEMIC TRAINING - SUMMER 2015 â€Æ' Table of Content 1. Project Scope and Objectives 3 2. Introduction 3 3. The Project 5 3.1. Wireless communication between ZigBee RF modules 5 3.1.1. Fio v3 6 3.1.2. XBee, XBee Explorer and the Bi-directional communication 7 3.1.3. Accelerometer 9 3.1.4. Software 9 3.1.5. Point-to-PointRead MoreControlling Robot With Speech Recognition1845 Words   |  8 Pages A MAJOR PROJECT REPORT ON CONTROLLING ROBOT WITH SPEECH RECOGNITION SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREE BACHELOR IN TECHNOLOGY OF ELECTRONICS AND COMMUNICATION ENGINEERING Submitted By: Under the Supervision of HITESH MATHUR (9911102230) MR. AMIT SINGHAL ASHISH GOEL (9911102194) AYUSH GUPTA (9911102229) DEPARTMENT OF ECE JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY, NOIDA (U.P)Read MoreImplementation Of Communication Platform For Consensus Based Control2754 Words   |  12 PagesIndividual interim report Student name: Xiang Liqian Student ID: 200986035 Contents 1. Introduction 1.1. Motivation 1.2. Problem statement 1.2.1. Project structure 1.2.2. Project scheme 2. Technical background 2.1. Consensus protocol 2.2. Xbees/Zigbees 2.2.1. Introduction of Zigbees and Xbees 2.2.2. Zigbee wireless standard 2.2.3. Theoretical Basis 2.2.4. X-CTU software 3. Conclusion 4. Time plan 5. References Introduction 1.1. MotivationRead MoreWhy The Rfid Technology Is More Popular2041 Words   |  9 PagesDesigner Headings for sub-subsections should be in Arial 9-point italic with initial letters capitalized (Heading 3 style). Figure 2 Sample Image for image file that will go here as a flow chart of the interaction of the system. Internal technical reports may be cited only if they are System Headings for sub-subsections should be in Arial 9-point be published materials accessible to the public. how or why it was effective. How the system was used by participants, how well it fit into their daily lives

Understanding the importance of Green IT in business Free Essays

Introduction: As the Information Technology has become the considerable part in social infrastructure, it plays an important role in human’s life. Computing is a rapid growing technology or area which depletes energy a lot. A computer which is a machine performs well depletes lots of energy. We will write a custom essay sample on Understanding the importance of Green IT in business or any similar topic only for you Order Now Generally a computer consumes lot of energy for functioning. By the rapid development of the technologies people usually tend to use and depends on this technologies more and more. As the energy is a non renewable resource this rapid usage will lead us to many issues. If we go on use this computer rapidly in future it will soon cost more to power a computer than purchasing a new one. So to overcome this wastage of energy mainly in the data centers considerably and to minimize the cost effectiveness and also to reduce the effects on the environment an initiative was designed, declared and commenced by the U.S environmental protection agency in 1992 as an energy star program which was designed to promote and recognize the energy efficiency. This program was basically designed to encourage and recognize the energy efficiency in the monitors, climate control equipments and other technologies. Therefore to minimize this wastage of energy and to recognize the efficiency the term Green Com puting was emerged shortly after the energy star program and this method of initiative was introduced to maximize the energy efficiency and increase the recyclability of products and the factory waste, mainly to preserve the environment from the bad effects of the technological enhancement. Green computing is also generally referred as Green IT. The main idea is to have the least human impact on the environment and it mainly aims to achieve the environmental sustainability. Green computing or Green IT refers to the study and the efficient use of eco friendly computing technology. According to Sam Murugesan (Article: Harnessing Green IT) Green Computing is â€Å"the study and practice of designing, manufacturing, using and disposing of computers, servers and associated sub systems- such as monitors, printers, storage devices, networking and communication systems- efficiently and effectively with minimal or no impact on the environment† (Murugesan 2008). Information Technology has brought several changes and also found many solutions for the environmental sustainability but at the same time it also caused a lot of issues particularly in the data centers where the energy is consumed excessively (Murugesan 2010). Information Technology affects the environment in several dissimilar ways in the every stage of the computers life that is from the production and to the end of the disposal stage that is last stage. Therefore increase in the consumption of the energy may leads to green house affect due to carbon dioxide gas emissions because the source of energy is from oil, coal and burning of gas.(Murugesan 2008). Hopper, the professor of computer technology at the university of Cambridge declared that â€Å" the system we now employ is hugely wasteful† and he has proposed a system that is much efficient and helps in minimizing the consumption of energy resource, because he believed that moving the data is always cheaper than energy resource.(Kurp 2008). Approaches to Green IT: Murugesan has explained a holistic approach and he told to follow this approach for completely addressing the environmental impacts of Information Technology this approach consists of four steps to gain the environmental sustainability: 1. Green Use which aims in minimizing the energy consumption of the computer systems and also the products using them in an efficient manner. 2. Green disposal where reusing of systems and refurbishing takes place and also the proper disposing, unwanted recycling of computers and other equipment takes place. 3. Green design where designing the energy efficient and environmentally sound computers and accessories such as servers and cooling devices. 4. Green manufacturing which targets to manufacture the computer systems and its components with minimal effect on the environment. Murugesan illustrated some of the area and activities where the above four steps focuses on: 1. Designing for the environmental sustainability. 2. Energy-efficient computing. 3. Power management. 4. Design of the data center and its layout and location 5. Server virtualization to split the server. 6. Responsible disposal, reusing and recycling. 7. Regulatory compliance. 8. Green metrics, assessment tools and methodology. 9. Environment-related risk reducing. 10 .Use of renewable energy sources and 11. Eco-labeling of IT products Solutions: Dell and Hewlett Packard are the two computer manufacturing companies who had decided to solve the problem by retooling their products. On the other hand the efficient environmental solution from the David Wang the data center architect for Teradata says that have a look at the entire lifecycle of the computer the complete picture from manufacturing as every step depletes energy he says that make a reliable method to remove the heat from the data centers than buying a new one. (Kurp 2008) The solutions produced by the Hasbrouck and Woodruff, they have suggested two strategies for Green IT: 1. Minimize the computing technology’s contribution to the issue by producing the energy efficient computers by taking reusability into consideration during computers’ designing and make use of less materials and work toward computers’ and related systems’ recycling. Moreover they have shown that truing off the inactive computers; by utilizing energy efficient computer devices and reduction of emissions that are emitted from computers’ manufacturing are the significant parts of this strategy. 2. Hand over computing a role in changing the problem by creating green appliances which enable design green processes and objects such as design green buildings, invent source of renewable energy and designing fuel efficient aircraft. In Green computing or Green IT the most efforts have been directed towards the first strategy to solve the environmental issues which have increased along with the usage of the computers. As a result of several problems caused by the computers, several associations are turning to green computing to save the money and reduce the waste. To do so Dick Sullivan listed five trends majorly: 1. Server Virtualization in all the forms particularly for servers, storage and network environments. In other words changing the entire machines into a software based entities for example a room with five servers is transformed and replaced with a single efficient server with having high performance. 2. Make use of the cloud computing where it doesn’t require the own data centers, servers or storage systems. Although most of the organizations require only small amount of equipment and functionality in that casting they can usually buy what they require from someone else who will be the one responsible to the security, power and maintenance. 3. Sullivan proposed that â€Å"a huge amount of data is basically an exact duplicate of other data†, so changing it into intelligent compression or into single instance storage which can eliminate this waste and cut the total data storage required. 4. Solid state disk is not comprised of moving parts and is not magnetic that is reason it is a stronger, secure and the faster way to access the data. 5. Every person can be part or effect of green computing project suppose when s/he has more awareness of her/his direct and indirect daily computing habits. Suppose for Employees considering an example, who can support green computing if they use to turn off computers not in use, banning screen savers and shorten the turn-off times when computers are inactive. On the other hand, printing waste a lot of papers, so managing this daily process by printing only as needed and adopting double sided printing will make a significant impact (Clarke 2009). Industry initiatives: Many efforts have been made to encourage and support the concept of green computing. The climate savers computing initiative is mainly to aims at encouraging and enhancing, deployment and adaptation of smaller technologies in order to maximize the efficiency of power delivery and to minimize the waste of energy, as this is an initiative with nonprofit group of businesses, consumers and organizations started by Google and Intel in 2007and by 2010 their main aim is to reduce the total co2 emission of computer systems by 54 million tons (Wikipedia) 1. Climate savers computing initiative. 2. Green electronics council. 3. Green computing impact organization. 4. Green Grid. Motivations: It is better to raise the awareness in the people about the danger or the impact that threatens the earth if they continue to use the same traditional methods and computers and also to teach the benefits of green IT. By implementing the Green IT issues in all the impact areas which offer individual and financial benefits where information technology will achieve the better and most efficiency approach through green initiatives. In one of the survey made my sun micro system Australia 1500 responses have been gathered from 758 dissimilar sized organizations. Almost all these responses revealed that the main reasons for following green IT practices are due to reducing in consumption of energy and get lower costs. However most companies have started to prioritize the environmental problems and most of the institutions and corporate ask their suppliers then consider into account how to â€Å"green up† their products and manufacturing processesnot only the companies but also several people began to adhere to eco friendly environmental issues of Information Technology.(Murugesan 2008) Conclusion: Green computing or Green IT is popular in note and it is not only considered as an organizational responsibility that must be undertaken by all the computer users. Home computer owners must also follow the Green IT practices to make the environment sustainable. References: 1. Murugesan. S., 2008, â€Å"Harnessing Green IT: Principles and Practices,† IEEE IT Professional, January–February 2008, pp 24-33. 2. Murugesan, S., 2010. Making IT Green. IEEE Computer Society, Vol. 12, No. 2. 3. Hasbrouck, J. Woodruff, A., 2008. Green Homeowners as Lead Adopters: Sustainable Living and Green Computing. Intel Technology Journal, 12(1), 39-48. 4. Kurp, P., 2008. Green Computing. Communications of the ACM, Vol 51(10), 11-13. 5. Clarke, K., 2009. Green computing trends you should know. Associations Now, Vol 5(8), 19 6. http://www.brighthub.com/environment/green-computing/articles/62742.aspx How to cite Understanding the importance of Green IT in business, Essay examples

Strategic planning Essays (2463 words) - Strategic Management

Strategic planning The development of a strategic plan is essential to the achievement of organisational goals. The development of a strategic plan is an essential part of strategic management accounting. It is important to note that the strategic plan is set for long term planning, as much as 3-5 years. It has been established that a strategic plan requires the specification of objectives distinguished between three key elements, forming a hierarchy: the mission of an organisation, corporate objectives and unit objectives. These objectives are the first stage of the strategic plan, before the organisation has to ask, and answer, three simple but vital questions; 1) Where are we now? 2) Where do we want to be? (long term) 3) How are we going to get there? This is where we bring analysis such as SWOT analysis, the Boston matrix, the value chain and the Ansoff matrix into the plan. Corporate objectives relate to the organisation as a whole. They are expressed in financial terms, such as desired profit or sales levels, return on capital employed (ROCE), rates of growth or market share, and are normally measurable in some way. Formulated by members of the board, or directors to be handed down to senior management. United Biscuits corporate objectives in their annual report of 1985 were; 'The most important objective remains the achievement of a minimum return of 20% on average capital employees, with a target return of 25%'.2 Unit objectives relate to the specific objectives of individual units within the organisation, such as a division or one company within a holding company. The unit objectives for costain group plc in their annual report of 1986 were; 'In the UK costain Homes is budgeted to sell 2'500 homes in 1987, - a figure that will put it among the top ten house builders'.3 Before the corporate and unit objectives are incorporated one must start with the mission, and the basic concepts which involve vision statement, mission statement, goals and objectives. The first thing i s to establish the long-term strategic aims of the organisation, otherwise known as corporate planning. A vision statement would be drawn up first and is simply a vague sentence expressing the positive effect it will have on society and is often used to say how the 'world will become a better place due to the existence of the proposal(s). This is often linked with the mission statement, and some companies may even omit the vision and focus only on the mission. This emphasis more on the specific role that the organisation plans. It describes in very general terms the broad purpose and reason for its existence, the nature of the business(es) it is in, and the customers it seeks to serve and satisfy over the long run. The mission statement for international company 'Virgin' is very simple, very brief but informative as to what they wanted to put across, and is simply; 'The directors aim to develop virgin into the leading British international media and entertainment group'.4 Equally im portant are the goals and objectives. Firstly the organisational goals, the aims that the company strives to incorporate and achieve. These are a more detailed breakdown of what the mission states. They will be defined for different groups of shareholders. As one would expect, organisational goals are established for shorter time frames and are of unquantified sources. Goals can be a little ambiguous, they can be expressed in simple terms, for example, to make a profit, or in a wider area, to increase productivity. Therefore such goals can be taken for granted and so tell us little about the emphasis placed on the various activities of the organisation in meeting those goals. On the other hand one can say how vitally important they are. They provide a basis for planning and management control, guidelines for decision making and justification for the actions taken. The goals that the company set out in their report will be different to that received by the individuals, groups or depa rtments of that same company. The goals will help to develop commitment of these people and so focuses attention on purposeful behaviour providing a basis for motivation and rewards. Fig 1: FORMAL GOALS Personal goals of managers INFORMAL

Ten Facts About the U.S. State of Alaska

Ten Facts About the U.S. State of Alaska Population: 738,432 (2015 est)Capital: JuneauBordering Areas: Yukon Territory and British Columbia, CanadaArea: 663,268 square miles (1,717,854 sq km)Highest Point: Denali or Mt. McKinley at 20,320 feet (6,193 m) Alaska is a state in the United States that is located in the far northwest of North America. It is bordered by Canada to the east, the Arctic Ocean to the north and the Pacific Ocean to the south and west. Alaska is the largest state in the U.S. and it was the 49th state to be admitted into the Union. Alaska joined the U.S. on January 3, 1959. Alaska is known for its largely undeveloped land, mountains, glaciers, harsh climate and biodiversity.The following is a list of ten facts about Alaska.1) It is believed that Paleolithic people first moved into Alaska sometime between 16,000 and 10,000 B.C.E after they crossed the Bering Land Bridge from eastern Russia. These people developed a strong Native American culture in the region which still thrives in certain parts of the state today. Europeans first entered Alaska in 1741 after explorers led by Vitus Bering entered the area from Russia. Shortly thereafter fur trading began and the first European settlement was founded in Alaska in 1 784. 2) In the early 19th century the Russian-American Company began a colonization program in Alaska and small towns began to grow. New Archangel, located on Kodiak Island, was Alaskas first capital. In 1867 though, Russia sold Alaska to the growing U.S. for $7.2 million under the Alaskan Purchase because none of its colonies were ever very profitable.3) In the 1890s, Alaska grew considerably when gold was found there and in the neighboring Yukon Territory. In 1912, Alaska became an official territory of the U.S. and its capital was moved to Juneau. Growth continued in Alaska during World War II after three of its Aleutian Islands were invaded by the Japanese between 1942 and 1943. As a result, Dutch Harbor and Unalaska became important military areas for the U.S.4) After the construction of other military bases throughout Alaska, the population of the territory began to grow considerably. On July 7, 1958, it was approved that Alaska would become the 49th state to enter the Union and on January 3, 1959 the territory became a state. 5) Today Alaska has a fairly large population but most of the state is undeveloped due to its large size. It grew throughout late 1960s and into the 1970s and 1980s after the discovery of oil at Prudhoe Bay in 1968 and the construction of the Trans-Alaska Pipeline in 1977.6) Alaska is the largest state based on area in the U.S., and it has an extremely varied topography. The state has numerous islands like the Aleutian Islands which extend west from the Alaska Peninsula. Many of these islands are volcanic. The state is also home to 3.5 million lakes and has extensive areas of marshland and wetland permafrost. Glaciers cover 16,000 square miles (41,000 sq km) of land and the state has rugged mountain ranges like the Alaska and Wrangell Ranges as well as flat tundra landscapes.7) Because Alaska is so large the state is often divided into different regions when studying its geography. The first of these is South Central Alaska. This is where the states largest cities and most of the sta tes economy are. Cities here include Anchorage, Palmer and Wasilla. The Alaska Panhandle is another region which makes up southeastern Alaska and includes Juneau. This area is has rugged mountains, forests and is where the states famous glaciers are located. Southwest Alaska is a sparsely populated coastal area. It has a wet, tundra landscape and is very biodiverse. The Alaskan Interior is where Fairbanks is located and it is mainly flat with Arctic tundra and long, braided rivers. Finally, the Alaskan Bush is the most remote part of the state. This region has 380 villages and small towns. Barrow, the northernmost city in the U.S. is located here.8) In addition to its diverse topography, Alaska is a biodiverse state. Arctic National Wildife Refuge covers 29,764 square miles (77,090 sq km) in the northeast part of the state. 65% of Alaska is owned by the U.S. government and is under protection as national forests, national parks and wildlife refuges. Southwest Alaska for example is mainly undeveloped and it has large populations of salmon, brown bears, caribou, many species of birds as well as marine mammals. 9) The climate of Alaska varies based on location and the geographic regions are useful for climate descriptions as well. The Alaska Panhandle has an oceanic climate with cool to mild temperatures and heavy precipitation year round. South Central Alaska has a subarctic climate with cold winters and mild summers. Southwest Alaska also has a subarctic climate but it is moderated by the ocean in its coastal areas. The Interior is subarctic with very cold winters and sometimes very hot summers, while the northern Alaskan Bush is Arctic with very cold, long winters and short, mild summers.10) Unlike other states in the U.S., Alaska is not divided into counties. Instead the state is divided into boroughs. The sixteen most densely populated boroughs function similarly to counties but the rest of the state falls under the category of unorganized borough.To learn more about Alaska, visit the states official website.References Infoplease.com. (n.d.). Alaska: History, Geography, Population and State Facts- Infoplease.com. Retrieved from: infoplease.com/ipa/A0108178.htmlWikipedia.com. (2 January 2016). Alaska - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/AlaskaWikipedia.com. (25 September 2010). Geography of Alaska - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Geography_of_Alaska

An Introduction to Representational Art

An Introduction to Representational Art The word representational, when used to describe a work of art, means that the work depicts something easily recognized by most people. Throughout our history as art-creating humans,  most  art has been representational. Even when art was symbolic, or non-figurative, it was usually representative of something. Abstract (non-representational) art is a relatively recent  invention and didnt evolve until the early 20th-century. What Makes Art Representational? There are three basic types of art: representational, abstract, and non-objective. Representational is the oldest, best-known, and most popular of the three. Abstract art typically starts with a subject that exists in the real world but then presents those subjects in a new way. A well-known  example of abstract art is Picassos Three Musicians.  Anyone looking at the painting would understand that its subjects are three individuals with musical instruments–but neither the musicians nor their instruments are intended to replicate reality. Non-objective art does not, in any way, replicate or represent reality. Instead, it explores color, texture, and other visual elements without reference to natural or constructed world. Jackson Pollock, whose work involved complex splatters of paint, is a good example of a non-objective artist. Representational art strives to depict reality. Because representational artists are creative individuals, however, their work need  not look precisely like the object they are representing. For example, Impressionist artists such as Renoir and Monet used patches of color to create visually compelling, representative paintings of gardens, people, and locations. History of Representational Art Representational art got its start many millennia ago with Late Paleolithic figurines and carvings. Venus of Willendorf, while not too terribly realistic, is clearly meant to show the figure of a woman. She was created around 25,000 years ago and is an excellent example of the earliest representational art. Ancient examples of representational art are often in the form of sculptures, decorative friezes, bas-reliefs, and busts representing real people, idealized gods, and scenes from nature. During the middle ages, European artists focused largely on religious subjects. During the Renaissance, major artists such as Michaelangelo and Leonardo Da Vinci created extraordinarily realistic paintings and sculptures. Artists were also commissioned to paint portraits of members of the nobility. Some artists created workshops in which they trained apprentices in their own style of painting. By the 19th century, representative artists were beginning to experiment with new ways of expressing themselves visually. They were also exploring new subjects: instead of focusing on portraits, landscapes, and religious subjects, artists experiments with socially relevant topics related to the Industrial Revolution. Present Status Representational art is thriving. Many people have a higher degree of comfort with representational art than with abstract or non-objective art. Digital tools are providing artists with a wider range of options for capturing and creating realistic images.   Additionally, the workshop (or atelier) system continues to exist, and many of these teach figurative painting exclusively. One example is the School of Representational Art in Chicago, Illinois. There are also whole societies dedicated to representational art. Here in the United States, the Traditional Fine Arts Organization comes quickly to mind. A web search using the keywords of representational art (your geographical location) should turn up venues and/or artists in your area.

Implementing non-discriminatory service related to loss and Essay

Implementing non-discriminatory service related to loss and bereavement - Essay Example This paper intends to implement change in the bereavement process through instilling a counsellor in the ward. My clinical area ensures that services and resources are availed through education, health, voluntary sectors, and social care where each of the sectors comes to fore through different times of the bereavement process making work across providers significant to identify provision overlaps and gaps. The voluntary sector role is substantial in developing bereavement organisations across nations. The contribution is crucial because it provides support at points where contact to statutory services and relations to the deceased are over. Bereavement services of support are available through various voluntary agencies, mostly tailored to address bereavement impacts that result from various forms of deaths including road traffic accidents, neonatal and stillbirth deaths, suicide and murder (Humphrey, 2009). The sole Bereavement Services purpose is provision of services and facilities addressing the human life loss (Grey, 2010). The proposed change is to place a bereavement counsellor in one section of the ward. Continuity is in several cases more important as compared to the provider’s professional background while outside of palliative care and hospice services have a variation in willingness of some staff members towards providing this. The relatives will have an acknowledgement that the respective general practitioners will facilitate relief during the period (Machin, 2009). There are difficulties regarding the costing of volunteers’ contribution. Even though unpaid, these personnel have costs above opportunity costs that are relatively difficult to estimate. In case volunteers perceive counselling as favoured activities, the most appropriate choice is that reflecting leisure time rate. In adults studies, the bereaved have a likelihood of retiring while all other efforts of using wage rates in attending bereavement

How sociological perspective contribute to the relationship between Essay

How sociological perspective contribute to the relationship between the education and the society - Essay Example of opportunity, the democracy and economy (Department of Education, 2004) and it has been well known that schools could help individuals to be socialized (Meyer, 1977). Therefore, this essay would like to discuss how the sociological perspective might explain the relationship between the education and the society. Particularly, this essay will illustrate this point from these three levels: the social contribution of the physical education, the development of students’ socialization process and the importance of the education to the social equity and development. This essay will be structured as follows: it starts by talking about the social effect of the physical education followed by the effect on students’ socialization process. After that, this essay will look at the impact on the social equity together with the discussion about the interaction of these three topics. At last, this essay will conclude by illustrating how these three factors work with the relationship between the society and the education. Physical education deals with the exercise and development of students’ bodies (Kirk et al, 2006). Moreover, it makes students realize the importance of their bodies and the fact that they should take care of their condition in order to maintain clean habits in society. The naturalistic view of the body says that the study of the body could be fully explained by the scientific studies (Shilling, 1993). Thus, the functions of our body and our activity could be understood by biological science thoroughly. In comparison, the sociological perspective argues that the biology could not fully explain the behavior of the body as some activities were determined by the society and the social behavior is a combination of both nature and culture (Evans, 1993; Kirk et al, 2006). Particularly, Giddens (1993) stated that our body is influenced ‘by our social experience as well as the norms and values of the groups to which we belong’. This means that our body is

Losing Touch with the Symbolic Order in Buffy the Vampire Slayer Essay

Losing Touch with the Symbolic Order in Buffy the Vampire Slayer      Ã‚   In the Buffy the Vampire Slayer episode "The Body," the audience is forced to face the Real every time the director makes a shock cut to Joyce's dead body after each commercial break. Joyce's body reminds viewers of the materiality of the human condition as we see her zipped into a body bag, then examined by a mortician, and finally covered with a white sheet. By exposing viewers to Joyce's body, the creators of Buffy are treating the audience as another member of the Buffy diegesis. Like Buffy, Dawn, and Giles, we recognize the Real because the camera constantly returns us to the physical presence of her corpse. We understand how Buffy experiences the abject because we, too, experience the shock of seeing Joyce's dead body. One question that remains, however, is how do people deal with the abject when they know there is death but do not see the corpse. In "The Body," there is a sequence that explores this question. It is a scene where we see Buffy's closest fri ends deal with the loss of a mother figure, without seeing her corpse. Because they are not exposed the body, they try to hang on to the symbolic order through language and action. However, the abject is always present in their minds. Willow faces what Julia Kristeva calls a narcissistic crisis as she struggles to appear as a collected, supportive figure for Buffy. Xander practices transference as he looks for someone to blame for Joyce's death. Anya experiences her own breakdown of reality as she recognizes her own mortality. Through language and action, these characters try to cover their own fears of the Real without success.    Like many of the other scenes in this e... ...d language; however, the Real and the abject cannot be repressed. Willow gives into the abject by crying out against Anya's tactlessness. Xander faces the abject by looking down at his bloody hand and realizing there is nothing left to blame. Anya recognizes her own mortality by comparing Joyce's physical condition with her own. For these characters, the loss of Joyce, a mother figure, causes them to realize their own human condition. Symbolic order and language, at times, fails because thinking about Joyce's death forces the Real to permeate in their minds. The desire to hold on to the symbolic order remains, however, in order to help them get through the loss of their loved one and to continue living.    Sources Kristeva, Julia. Powers of Horror: An Essay on Abjection. Trans. Leon S. Roudiez. New York: Columbia UP. 1982.            

Public Relations & The Impact of New Media Essay

Public Relations is a pivotal part of any business because it is the most direct communication between the business and the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public in order to understand the needs and concerns of the general public. Author and entrepreneur Deirdre K. Breakenridge (2008) states in her book ‘PR 2.0 New Media, New Tools, New Audiences’ that â€Å"It’s critical for PR professionals to read, be knowledgeable, and stay extremely well versed about the markets their brands try to reach.† The 20th century brought TV, radio, and the Internet, which greatly impacted the practice of Public Relations. But just as these media channels brought impact and change to the practice of public relations then, so will the rise of new media in the 21st Century. With the emergence of many new online communication tools and channels due to the technological advancements of our time, public relations practitioners can no longer rely solely on traditional media to channel their messages. Today new media has been recognised as one of the strongest forms of channelling messages across to the public. It is extremely vital that PR practitioners learn, explore, and understand the use of new media and the roles it can play in public relations campaigns. This essay will examine the roles new media play in public relations campaigns and what the prevalence of new media imply for PR practitioners. Today new media is at the heart of companies’ public relations and marketing initiatives. One of the roles of new media in public relations is to build efficient and effective communication between public relations practitioners, or an organization they represent, and the different specific public groups they are trying to reach. Public relations practitioners rely on the tools and channels that new media provide for different purposes, all of which are part of effective communication and connecting with the public. Some of the purposes include building or maintaining relationships, garnering support and reputation, gaining feedback, delivering certain messages or news. In this day and age it has become essential for public relations to engage in continuous dialogue with the public. As the ways in which people transmit and receive information are rapidly evolving so must the ways in which PR interacts with the public. With new tools that are open to PR practitioners for communicating like E-mails, websites, digital/online newsletters, blogs, viral marketing, search engines, live conference calls, RSS and podcasting. (Aronson, Spetner and Ames, 2007, p. 1), new media provides enhanced information delivery systems and granting everyone with easy access to vehicles of mass communication. Theaker (2008) indicates that â€Å"Websites are already regarded as a mainstream element of corporate communications, and PR practitioners should be involved when clients set up websites,†. â€Å"The Internet provides the unique opportunity for people of all ages to acquire, digest, and understand a message through images, graphics, video, audio and other visu al displays which the traditional media could not put together to effectively communicate.† (Macky, 2011, p. 1). In addition to its use for connecting with the target public. New media can also be used in public relations for connecting with media outlets. Many trade publications, magazines and bloggers run blogs, Twitter accounts and Facebook pages for their news source. Majority of the latest news and cultural trends are carried on social networks and micro blogging services like Facebook and Twitter. Fitch (2009) states that â€Å"blogs have value as research tools in that they offer an insight to the complexity, subtlety, diversity, and the contradictions and lack of cohesion in public opinion.† Public relations practitioners would find that staying connected with the mass public through these channels would effectively increase their knowledge and understanding of the latest trends and happenings that people are talking about or are heavily influenced by. This particular role plays an important part in the strategies and tactics of how a public relations practitioner would carry out a campaign or defend it in a time of crisis. KFC’s 2010 scholarship tweet campaign was a great example of how effective new media can be in the practice of a public relations campaign. With 2.5 million college scholarships awarded every year in the U.S., KFC decided it had to cook up something innovative to stir buzz around the brand’s 75-scholarship Colonel’s Scholars program. KFC collaborated with Weber-Shandwick to reach out to a younger generation by employing trendy social media strategies. KFC and Weber-Shandwick decided to do away with the tired old college scholarship essay and award students a $20,000 scholarship based solely on a single tweet to convince KFC execs why they deserved a scholarship. The scholarship tweet campaign generated more than 1,000 media placements and tens of millions of media impressions, including two AP Wire stories, multiple stories on CNN Headline News, MSNBC, The Weather Channel and NBC national news. The program also captivated the online world, generating more than nine million social media impressions as a result of tweets during the brief entry period. In all, more than 2,800 applicants tweeted for their chance at $20,000, and the KFC Twitter handle saw a 20% jump in followers in just two weeks. But with the rise of new media on the internet, there is now a much greater ethical responsibilities with how PR practitioners handle the use of these tools. Qualitative as well as quantitative analysis is required because reported case studies indicate that some organisations and companies are attempting to engage in the what is now termed Web 2.0 social media environment using â€Å"traditional methods† of one-way information transmission and a control paradigm of communication characteristic of mass media (Gregory, 2004, p. 246). For example, some public relations departments and agencies have created fake blogs such as Wal-Marting Across America. In the former case, public relations firm Edelman created an organisation called ‘Working Families for Wal-Mart’ which published a blog in which ‘Jim and Laura’ allegedly reported their personal adventures driving across America in an RV which happened to include regular visits to Wal-Mart stores. Other bloggers including Wal-Mart Watch and later BusinessWeek quickly detected falsity and revealed that the couple were employed by Edelman on behalf of Wal-Mart (â€Å"Wal-Mart,Edelman flogged for blog†, 2006). Wal-Mart and Edelman Public Relations were severely criticised for the fake blog and creation of the fake organisation, referred to as ‘astro-turfing’ (Gogoi, 2006). And so with New media, many changes have been introduced to the practice of public relations in multiple ways. Most significantly in the shift from one-way PR communications to a two or multi-way communications. New media has also affected how PR professionals engage and interact with the traditional media reporter – especially with those who blog. Immediate access to reporter blogs allow for tracking of reporter interests and beats and this information leads to a more familiar, personalized dialogue in comparison to the traditional pitch. As more new media tools and techniques emerge, the public relations profession will continue to shift and incorporate the new practices. In the meantime, although new media requires more resources in terms of time, if offers more tools to expand reach of messages and programs. References Aronson, M, Spetner, D and Ames, C. (2007). The Public Relations Writer’s Handbook: The Digital Age. Breakenridge, D. (2008). PR 2.0: New media, new tools, new audiences. Fitch, K. 2009. New Media and Public Relations in Chia, J. and Synnott, G. An Introduction to Public Relations. Gogoi, P. (2006, October 9). Wal-Mart’s Jim and Laura: The real story. BusinessWeek. Retrieved from http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm?campaign_id=rss_innovate Gregory, A. (2004). Scope and structure of public relations: A technology driven view. Public Relations Review, 30, 245-254. Macky, M. (2011). Corporate Communication & The New Media Theaker, A. (2008). The public relations handbook. Chapter 20: Using New Technology Effectively in PR

economic analysis on colgate - 2493 Words

EXECUTIVE SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources, the report aims to give an apparent economic picture and draw a future scenario of Colgate. INTRODUCTION History and Overview Colgate-Palmolive Company is one of the world’s largest multi-national companies specialised in consumer†¦show more content†¦In order to maximize profits or minimize losses, the company should produce the output where marginal cost crosses marginal revenue. In figure (a), at output q*, the price of product is higher than its total cost, therefore total profits are equal to the difference amount between cost and price, multiply by the amount of output. Similarly, in figure (b), total losses are calculated in the same manner. Losses appear because the product incurs greater cost than its selling price. The demand for Colgate toothpastes is a downward sloping curve since the company operates in a monopolistic market. When the price increases, some but not all customers will leave. They tend to look for other products with nearly the same effect that fit their need. Customers who do not leave are those who feel satisfied with the quality of Colgate and want to be loyal to the brand. Therefore, the demand curve is elastic. In the long run, when firms in the market are making profits, new firms entering the industry will shift the demand curve of the current business to the left, and vice versa. 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